It is time for "302 of a kind"again! Join @Kevin_Indig and my humble self today at 4pm CET LIVE on YouTube piped.video/watch?v=P_fPgZxf… as we discuss the latest news and trends from the world of search. #302ofakind #SEO #News

Here are the top 5 guests of Ahrefs Podcast "Season 4" (by organic views): ⭐ 1. Amos Bar-Joseph - He’s been getting a ton of attention on LinkedIn for automating his business with swarms of AI agents, and pursuing a goal of $10M ARR per employee. We hopped on a call and I tried to dig into the current state of his AI operations. Is he legit… or did I expose him? You’ll have to watch the episode to find out. 😉 ⭐ 2. Kevin Indig - This guy isn’t merely keeping his hand on the pulse of the SEO industry’s shift to AEO / GEO / LLMO. He’s basically hooked it up to an EKG machine. My main takeaway: AI Search isn’t killing SEO. It’s doing the opposite — it’s driving a new wave of attention from business execs and marketing leaders. And SEO professionals are best positioned to ride it. ⭐ 3. Ryan Law - Ryan created an AI workflow that helped him publish a bunch of solid articles on the Ahrefs Blog. Even with our high editorial standards, no one could tell those posts were written by AI. In this episode, we went through the full workflow step by step. And I did my best to poke some holes in it. ⭐ 4. Gael Breton - Gael believes that much of the tedious marketing work can now be replaced with smart AI automations (and yes, maybe fire half your marketing team 😅). He showed me how to do faster research with NotebookLM, how he automates his email newsletter with AI, and with MCP servers you can handle parts of your SEO work. ⭐ 5. Adam Robinson - The only non-AI episode of the bunch. Adam grew his LinkedIn to 140k+ followers and used his “founder brand” to scale two SaaS businesses to $30M ARR (in total). I learned a ton about growing my personal brand, and immediately implemented a lot of Adam’s advice to grow my own audience beyond 50k followers. ... What was YOUR favorite episode of Ahrefs Podcast recently? Drop it in the comments 👇

Do More G2 Reviews Mean More AI Visibility? Insights from 30k Citations - via @G2dotcom & @Kevin_Indig #seo bit.ly/4ompyGI

It is time for "302 of a kind"again! Join @Kevin_Indig and my humble self today at 4pm CET LIVE on YouTube piped.video/watch?v=tAtigCN7… as we discuss the latest news and trends from the world of search. #302ofakind #SEO #News

It is time for "302 of a kind"again! Join @Kevin_Indig and my humble self today at 4pm CET LIVE on YouTube piped.video/watch?v=OiQnkALY… (as well as LinkedIn and FB) as we discuss the latest news and trends from the world of search. #302ofakind #SEO #News

🆕 10% increase in G2 reviews leads to a ~2% increase in Al citations 👀 learn.g2.com/do-more-g2-revi… via @Kevin_Indig

The man @Kevin_Indig sharing his knowledge on what works in AI search.

It is time for "302 of a kind"again! Join @Kevin_Indig and my humble self today at 4pm CET LIVE on YouTube piped.video/watch?v=6RDq8KBN… (as well as LinkedIn and FB) as we discuss the latest news and trends from the world of search. #302ofakind #SEO #News

One person looks cool in this picture

Homie ⁦@Kevin_Indig⁩ spinning at Ahrefs Evolve let’s goooo 🔥🔥🔥🔥🔥

The brilliant @Kevin_Indig shared his content ikigai concept, walked us through how we need to re-approach our content and content types, and ended his talk by sharing an interactive LLM article scorecard. (Practicing what you preach — I see what you did there 😉)

We have the OG @Kevin_Indig the founder of Growth Memo (best organic growth newsletter) on the stage at #AhrefsEvolve In 2025, the content must be polymorphic

🔥 This Week’s Biggest SEO & AI Search Stories from #SEOFOMO 👇 * Google’s AI Mode was released to 40 new countries and 35 new languages, including most European countries, Australia and more. * ​What Our AI Mode User Behavior Study Reveals About The Future Of Search by @Kevin_Indig : "Visibility, not traffic, is the emerging currency." * ​Google try on tool adds shoes and will expand to new countries: Australia, Canada and Japan * Microsoft has released an Guide to Optimize Your Content for Inclusion in AI Search Answers * ​Google Quietly Signals NotebookLM Ignores Robots.txt * ​Google Merchant Center Lets You Use Your Own Brand In the Short Title * Forget the Great Decoupling – SEO’s Great Normalization has begun by @gaetano_nyc * ​AI Survival Strategies for Publishers by Barry Adams * ​“I Found It in the Code, Science Proved It in the Lab: The Recency Bias That’s Reshaping AI Search” by @metehan777 * ​When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode by @jes_scholz * And more! Check it out: seofomo.co/posts/google-ai-m…

Tune in!

Just read @Kevin_Indig's AI Mode study and wow. Median external clicks? Zero. 77% of people never left AI Mode at all. They're reading, deciding, and moving on all without visiting a single website. This isn't the future of search. It's happening now. Time to stop chasing clicks and start earning citations. Full analysis here: searchenginejournal.com/what…

🤖 Here’s what 250 sessions of user behavior in AI Mode tells us about the future of search from a Kevin Indig usability study of 37 participants across 7 specific search tasks: TL;DR: "People read AI Mode, rarely click out, and only leave when they are ready to transact." * AI Mode holds attention and keeps users inside. In roughly three‑quarters of the total user sessions, users never left the AI Mode pane - and 88 % of users’ first interactions were with the AI‑generated text. Engagement was high: The median time by task type was roughly 52-77 seconds * Clicks are rare and mostly transactional. The median number of external clicks per task was zero. Yep. You read that right. Ze-ro. And 77.6% of sessions had zero external visits. * People skim but still make decisions in AI Mode. Over half of tasks were classified as “skimmed quickly” where users glance at the AI‑generated summary, form an opinion and move on. * Much more! Check: growth-memo.com/p/what-our-a…

New SEO Research: the first AI Mode user behaviour study and what it reveals about the future of Search. Based on 250 user sessions, showing which features result in the most external visits + plenty more insights. Read the full study via @Kevin_Indig: growth-memo.com/p/what-our-a…

How AI Really Weighs Your Links (Analysis of 35,000 datapoints) - growth-memo.com/p/how-ai-rea… by @Kevin_Indig

Only 4 "All Access" tickets left for Ahrefs Evolve! They unlock the full experience of our upcoming event in San Diego: ✨ All session recordings ✨ VIP networking mixer (pre-event) ✨ Speaker lounge access ✨ Front-row seats ✨ Express check-in If you’re planning to join us, now’s the time to grab one before they’re gone. 😉

Growth Memo just published groundbreaking research that should calm every SEO's nerves. They analyzed 100,000+ words of user transcripts to see how people actually use AI Overviews. The results? AI isn't the conversion killer we feared. Here's what really happens: 85% of simple factual queries get resolved by AI Overviews. People find their answer and move on. But for anything involving money, health, or important decisions, users bail from AI and click through to trusted sources. Direct quote from the study: "I'd rather go straight to PayPal's own site" and "Mayo Clinic at the top of results, that's where I'd go. I trust Mayo Clinic more than an AI summary." The research identified 4 distinct user behavior patterns: - Quick fact-checkers who love AI shortcuts - Trust-driven validators who verify with authority sites - Comparison shoppers who use AI as a starting point - Complete skeptics who ignore AI for high-stakes searches Bottom line: AI Overviews are becoming a preview layer, not a replacement for your website. Users get oriented with AI, then visit your site to actually convert. Your job hasn't changed - create trustworthy, authoritative content that users want to validate their AI answers with. Have you noticed this pattern in your own search behavior?