🎉 The #SEOFOMO newsletter has just reached the 40,000 subscribers 🙌 This is a huge milestone that makes me super proud... 👇 Never in a thousand years I thought when I started it back in 2020 that it would become the most read independent newsletter dedicated to SEO (not connected to a tool, bigger publication or brand), and that "SEOFOMO" would establish itself as a brand as one of the major "news" source to keep up with SEO ... expanding also into a global in-person community, with SEOFOMO meetups held since last year in Barcelona (x2), NYC (x2), London (soon to be x2), Amsterdam, Melbourne with the support of amazing co-hosts and sponsors ... with more locations coming next year 😎💪 🙏 Thanks to all the amazing companies, organizations and individuals that have supported SEOFOMO in this journey, and you, awesome sponsors. 🙏 Thanks to all the wonderful readers for trusting SEOFOMO as a news source, for your engagement and continuous feedback to make it better. I don't take it for granted. You have my commitment to continue, and keeping SEOFOMO in the highest of the standards. I'm pretty sure that if you had asked people 5 years ago if they believed the best read independent SEO newsletter in the world could be written by a Latin American woman with English as a third language, while living and working remotely from a small city in Spain... most would have probably laughed 😉 and here we are. But hey! I'm used to this since I started in SEO as well, and now here I am, doing all this while also working as an SEO consultant and advisor for some of the top brands in the world too, while giving back with resources like learningSEO(.)io and learningaisearch(.)com ... Remember: Believe in yourself, give always your very best in all what you do, and keep going 💪 Let's celebrate in the #SEOFOMO x Similarweb Meetup in London on November 20 😎🎉🙌 and if you haven't yet subscribed to SEOFOMO: What are you waiting for? Do it now: seofomo(.)co

A new 🔥 AI Search resource: Profound has released the "Profound Index" to easily monitor who is winning AI Search across major verticals👇 * A ranking of the top brands with the highest visibility in top AI Platforms across major verticals & countries and their weekly evolution * The top prompted keywords in each vertical and their weekly evolution Check it out: tryprofound(.)com/profound-index

🌍 Which Countries Have the Most AI Overviews? Ahrefs has published a research from 108M queries 👇 * The clear leader is Indonesia, with AIOs appearing for 37.2% of all keywords, followed by the Philippines and Mexico (29.1%), India (26.8%), and Nigeria (26.4%). * The US sits in 13th position with AIOs triggering for 20.5% of all queries, with Canada (19.2%) and the UK (19.1%) in 17th and 18th position. Check it out: ahrefs.com/blog/ai-overviews…

📊 Announcing: The Top Verticals Players AI Search Trend Tracker 👇 ... I'm tracking the shift in organic search vs AI traffic and mentions across the top sites of 5 key verticals in the US (Retail, Newspapers, Travel, Finance & Real Estate) to better understand AI traffic impact and shift over time vs organic search, the evolution and correlation (or not) in AI mentions across AI search platforms (starting with ChatGPT, AI Mode & AIOs, more coming). This is the data from September which will be updated soon to compare with the October one (and I'll be updating monthly after that). The main highlight: AI Traffic is Negligible vs Organic Search * Average ratio: 0.52% - AI is just half of one percent of organic traffic * 86% of sites have AI traffic below 1% of organic * Newspapers vertical is most affected (0.31% ratio) * Travel and Tourism shows highest adoption (0.74% ratio, but still tiny) Two Distinct Patterns are seen in AI mentions vs traffic: 1. Information aggregators: High Mentions, Low Traffic: tripadvisor.com, zillow.com. AI tools use their data users stay on AI platforms. 2. Transaction/Brand sites: High Traffic, Low Mentions: walmart.com, ebay.com, chase.com. Users click through for transactions even without frequent mentions. More coming soon 👀 Subscribe to seofomo(.)co to keep updated with upcoming updates 🙌

Proud to be one of the Scholarship Sponsors of the @techseowomen London with #SEOFOMO 😎💪 Tickets are on sale at the moment and you you can't miss out. Have I also said I'll be speaking? See you there 🙌 Register now: womenintechseo.com/conferenc…

🔥 This Week’s #SEOFOMO Biggest SEO + AI Search Stories ... 👇 * ​Google Q3 earnings call: AI is driving an expansionary moment for Search: They delivered their first-ever $100 billion quarter. In the U.S., they've seen strong and consistent week-over-week growth in usage since AI Mode launch and queries doubled over the quarter. They rolled out AI Mode globally across 40 languages and it now has over 75 million daily active users. * ​Google is introducing Query groups in Search Console Insights: ​Google announces query groups, a new feature that groups similar search queries using AI; available as a new card in the Search Console Insights report: "You will now see lists of queries representing the main groups that interest your audience." * ​SerpAPI calls Reddit lawsuit a threat to the ‘free and open web’: ​SerpAPI said it will “vigorously defend” itself after being sued by Reddit for allegedly scraping and reselling data from the platform via Google Search results. Plus... * ​Microsoft Locks In OpenAI Partnership Through 2032 * ​Google Launching Merchant Center For Agencies * ​How Google Discover Really Works * ​Survival Strategies for Publishers in Google’s Current Search Environment * ​Making JavaScript websites AI and LLM crawler-friendly Much more... including SEO jobs, events, tools... from professionals like @TaylorDanRW @siquanong @gfiorelli1 @NickLeRoy ... Read it: seofomo.co/posts/latest-seo-…

SEO vs GEO, The Witcher Edition. ⚔️ PS: After watching the first episode of The Witcher's new season, this is all I can think about 😂 We miss you, Henry!

.@Amplitude has released a Free AI Search Visibility Tool, providing visibility of your brand vs automatically identified competitors across top AI models, showcasing: * Top Cited Sources * Top Topics & Prompts * Competitors Topics Matrix * Much more! Testing it out across some of the top brands I own and/or work with, my first feedback is that I wish it allowed you to select competitors for the initial assessment since... I'm pretty sure Google and Ahrefs are not competitors of #SEOFOMO 😅🙏 Try it out: amplitude(.)com/try-ai-visibility

💸 Black Friday is coming up and I see more and more sites featuring entire Black Friday sections rather than just a single landing page: Macy's, Nordstrom, Adidas, Under Armour... among many others ecommerce sites have now a Black Friday dedicated section featuring a few Black Friday product listings pages to target the long tail of "Black Friday" queries per: * Audiences: women, men, children, etc. * Product lines: shirts, jeans, etc. * Brands (if they're a retailer with many): Hoka, Nike, etc. ... With the goal to provide a better, more dedicated Black Friday targeted user experience, with higher relevance, that can be kept and leveraged through the years... with popularity/authority/etc. signals that compound over time and are highly focused on Black Friday. If you're an ecommerce SEO: Check out the top black friday ranked and traffic pages in your verticals, and you'll identify a few of these! Assess how well you're competing vs them for your top BF Topics to assess the viability to create at least a few of them to assess their performance, in case you haven't yet done it.

🚀 Announcing: the #SEOFOMO 40K edition 👇 The SEOFOMO newsletter is just 400 subscribers away to reach the 40K milestone 🙌🤩 To celebrate, I’ll send a *very* special SEOFOMO 40K newsletter edition as soon as it reaches this goal, featuring exclusive SEO and AI search tips, resources and… a 🔥 unique SEO Gift 🎁 to a lucky subscriber! Subscribe to help us reach the milestone sooner and receive this 💥 40K edition! Go to: seofomo(.)co 💪

Beyond the 'Engine': Applying the Complete SEO Ontology to Master Search Experience and AI Search - A comprehensive guide by @gfiorelli1 , going through: * The Core Foundation (The Base Ontology) * Specialization (Expanding the Ontology for Verticals) * The New Layer: SEO for AI Search * The 'How': Retrieval-Augmented Generation (RAG) is the Bridge * More! Read: advancedwebranking.com/blog/…

🔥 This Week’s Biggest SEO & AI Search Stories from #SEOFOMO 👇 * ​Reddit sues Perplexity, SerpApi over scraping Google Search data * ​OpenAI Introduces the ChatGPT Atlas web browser * ​Google working on fixing Search Console performance report delay * ​Google: Links, Site Moves & Technical SEO Don't Fix Quality Issues * ​How to achieve early clicks and bigger wins with AI before Black Friday * ​ChatGPT, LLM referrals convert worse than Google Search: Study * ​How to tell if you were impacted by the August 2025 spam update (and what to do about it) * ​Ha and you all said backlinks were dead * ​How and Why Google Rewrites Your Hard-Earned Headlines * ​How OpenAI’s Product Feed Redefines Commerce Data * ​The 2025 Digital Agency Survey * ​The Best of Published Decks from the Latest BrightonSEO [October 2025] * Much more! Including events, jobs, tools... by SEOs like @NickLeRoy @Marie_Haynes Harry Clarkson-Bennett Paddy Moogan @randfish @iPullRank Oshen Davidson and many more! Check it out: seofomo.co/posts/your-top-se…

⭐️ The Best of Published Decks from the Latest BrightonSEO [October 2025] 👇 The October 2025 edition of BrightonSEO took place earlier this week in Brighton. If you weren’t able to attend — or if you did but couldn’t catch all the presentations — here are some of the published decks for you to check out: hub.seofomo.co/surveys/best-… Would you like me to include a new deck missed from this list? Send it my way here, leave the URL in the comments. This will be sent tomorrow in tomorrow's #SEOFOMO 🙌 PS: Thanks to @jstikkelorum from SEO Brein for his help in putting this list together! You rock 💪

💸 Black Friday is almost a month away! Starting today I'm going to start sharing Black Friday SEO & AI Search Insights & Tips... beginning with: The top brands found in Black Friday related AI answers from ChatGPT, Gemini and DeepSeek using @sistrix AI data in English, Spanish and German 👇 * Which are the top pages types of these brands getting more AI traffic? and... * How these compare with those top sites/pages getting more clicks last November during Black Friday? I'm going to follow up tomorrow with data 👀 Stay tuned! PS: Remember to subscribe to seofomo(.)co to avoid missing out 🙌

¡Solo queda una semana! 🤩 ¿Ya te has apuntado al evento de la @aprensamadrid del 29 de octubre? Nos espera una tarde muy intensa de SEO, medios, datos en primicia y un poco de IA y retos de futuro en las redacciones: - Presentación del libro "Manual de instrucciones SEO para medios" de Clara Soteras, con el editor de Tendenci@s @ismaelnafria. - Presentación en primicia del primer estudio de impacto de AI Overviews en medios con @mjcachon. - Debate moderado por @fsierra con @AntonioVanLook @MartaMne y MJ Cachon sobre los retos de los medios, los cambios de algoritmo, Google Discover y mucho más. ¿Nos vemos a las 18 h? ¡Últimas plazas disponibles! 👉 apmadrid.es/comunicado/clara…

🚨 Move over Chrome, @OpenAI has just released its browser with ChatGPT (including agent mode) built in: ChatGPT Atlas, which you can download now already for free 👇 "A browser built with ChatGPT takes us closer to a true super-assistant that understands your world and helps you achieve your goals." * As you use Atlas, ChatGPT can get smarter and more helpful, too. Browser memories let ChatGPT remember context from the sites you visit and bring that context back when you need it. * ChatGPT can also do work for you in Atlas using agent mode, with improvements that make it faster and more useful by working with your browsing context. It’s now better at researching and analyzing, automating tasks, and planning events or booking appointments while you browse. ChatGPT Atlas is launching worldwide on macOS today to Free, Plus, Pro, and Go users. This is definitely a huge next step for OpenAI to 1) more user acquisition 2) integrate further into users web tasks, including their agentic experience and use that information for memory/training/improved experience 3) expand into a full OS like experience in the future. Check it out: chatgpt(.)com/atlas 🍿

How OpenAI’s Product Feed Redefines Commerce Data 💸 A comprehensive analysis and comparison by @iPullRank of ChatGPT Ecommerce Feed vs Google and the implications of changes: * Fields: Relationships, Merchant Control and Metadata are new attributes. * What This Means for SEO and Data Operations * How to transform a Google Feed into an OpenAI Feed * Much more! Check it out: ipullrank.com/ecommerce-chat…

On-brand content through your customer journey that is still worthy to create and optimize *because* it helps your audience and customers from *any* channel 👇

🚨 Third-Party Sources Drive 85% of Brand Discovery in AI Search 👇 @AirOpsHQ conducted a research identifying that : * Third-Party Sources Account for 85% of Brand Mentions in AI Search * Listicles Drive 9 in 10 Third-Party Mentions in AI Search * Product Pages and Homepages Drive 26% of First-Party Visibility in AI Search * 68% of Brand Mentions Are Often Unique to a Single AI Model * Brand Recognition Compounds When Owned and Earned Channels Align "When on-site and off-site channels work together, visibility doesn’t just add up - it amplifies. Owned content provides the depth AI systems draw from, while earned visibility signals validation and relevance across the broader ecosystem." Read more: airops.com/report/the-influe…