Arguing dense LEGO builds made of smaller parts are a rip-off is hilarious. Large elements have less reuse versatility & cost LEGO more to make. Larger parts mean less parts in a set, making a less exciting build. Price wouldn’t change, you’d just pay more for less value.

I do really like the Blacksmith Shop but I think it's also completely fair to say the perceived value is not readily apparent (and LEGO agrees, this is $10 cheaper than the leaks said). Casuals don't know how to phrase it properly, but I think that's what's tripping them up.