Hugely respect your perspective which is why I am tweeting back in response.
You are right
@rabois .
$BETR does have serious competitors - 90% of which use tech platforms (eg encompass) built in the 1990s which doesn’t allow more than one user at a time in the customer file (you have to literally check out the file like a library book). Which fundamentally limits the usage of AI agents. That is why it costs an average mortgage company over $12k to make a mortgage while better is able to do it for less than 50% of that leveraging its AI with those costs declining rapidly every quarter since we launched Betsy our AI loan officer. See page 18 of latest earnings deck here for our cost per loan.
This allows us to have the lowest rates, the fastest process, and the lowest error and delinquency rates in the entire industry. If the market and consumers were rational , price driven and efficient we would have 100% market share. But we know that is not true.
What better has traditionally lacked is distribution (because of my mistake to keep betting on DTC when it was working 2016-2021).
Now we are fixing that.
The second issue with Better was the reliance on refinance from 2016-2021 to grow 100x from $500 mm to $58 bln in originations. We didn’t realize the level to which our TAM could shrink if rates went up 450bps.
Now with the addition of one day purchase mortgage (commitment letters delivered within 8 hours of locking on average ) and instant home equity financing - we have the capacity to capture 100% of the TAM every year, significantly muting the reliance on low rates. Our fastest growing business segments (home equity and tinman platform) actually benefit from higher rate environments. So now our TAM is not restricted to $400bln per year of refis but captures full ~$2 trillion of originations currently and the $4 trillion that will come if and when rates normalize.
Here’s the deck I referenced earlier: page 18 is the one to use to compare against the MBA average cost to originate
investors.better.com/overvie…
mba.org/news-and-research/ne…