Oh, my. So tru
I always feel that the no DMs, no comments "helping out", and of course, no cold emails wouldn't work just because of this reason - their actual reason is always to sell, even if they say "I'm not going to sell anything".
Same about blogs, tweets, etc.
Most brand blogs are a waste of time.
Not because content doesn’t work - but because you’re doing it wrong.
Keyword sausage machines, “Admin” bylines, cautious filler…
it’s industrialised mediocrity, and it serves no purpose.
jonoalderson.com/conjecture/…