"The Grand Champion"
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Joined April 2021
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YOKOZUNA "The Grand Champion"🌐
Executive Summary Report: Valuation of Yokozuna.com and Yokozuna.jp Portfolio
Assets Overview:
▪️Domains: Yokozuna.com and Yokozuna.jp, premium one-word domains tied to the highest rank in professional sumo, symbolizing prestige and authenticity.
▪️Trademarks: U.S. registrations covering Class 41 (streaming/media), Class 35 (online retail), Class 38 (broadcasting), Class 25 (apparel), and Class 9 (software/NFTs/gaming). These enable immediate monetization across multiple channels without licensing hurdles.
Valuation Estimate:
Based on comparable sales, domain desirability, and sumo’s growing global market, the portfolio’s fair market value is estimated in the low- to mid-seven-figure range, with a credible asking price of US $4M–$7M. Strategic buyers (e.g., media companies, sports organizations, or celebrities) could push the value higher by leveraging the brand for global media, merchandise, and digital platforms.
Methodology
1. Comparable Sales:
▪️High-value one-word .com domains:
▪️Voice.com: $30M (2019)
▪️Tesla.com: ~$11M (2016)
▪️Rocket.com: $14M (2024)
▪️Sports.com: $6M (2021)
▪️Sumo.com: $1.5M (2017)
▪️Other notable sales: Cars.com ($872M), Insurance.com ($35.6M), NFTs.com ($15M), Chat.com ($15.5M).
▪️Yokozuna.com’s cultural specificity and .jp inclusion elevate its value above Sumo.com, aligning closer to Sports.com.
2. Domain Desirability:
▪️.com domains represent 38.16% of registrations and remain the most valuable.
▪️Short, culturally significant names are rare, increasing premium pricing.
▪️Yokozuna.jp adds strategic value in Japan, a key market for sumo.
3. Industry Context:
▪️Global sports media rights spending: $60B+ (2024).
▪️U.S. digital sports viewership: 57M (2021) to ~90M (2025).
▪️Sumo’s global growth: Tokyo tournaments draw tens of thousands of international fans; world championships feature 40+ countries; exhibitions planned in London and Paris.
▪️Corporate sponsorships: Toyota, Asahi, Pokémon, Uniqlo, Burger King, and others signal strong commercial interest.
Factors Enhancing Value
1. Cultural Prestige: “Yokozuna” is instantly recognizable as sumo’s pinnacle, resonating with global fans.
2. Sumo’s Global Expansion: Growing international audiences and mainstream sponsorships (e.g., Pokémon’s 2021 JSA partnership) highlight market potential.
3. Corporate Sponsorship: Major brands provide revenue streams via advertising, licensing, and events.
4. Trademark Breadth: Covers streaming, retail, apparel, software, and gaming, enabling turnkey monetization.
5. Domain Scarcity: One-word .com domains with cultural relevance are increasingly rare.
Valuation Analysis
Comparable Sales Approach:
▪️Floor: $3M–$4M, exceeding Sumo.com ($1.5M) due to .jp domain and trademarks.
▪️ Midpoint: $5M–$6M, aligned with Sports.com ($6M), reflecting sumo’s global growth and revenue potential.
▪️ Upper Bound: $7M+, viable for strategic buyers (e.g., media firms or celebrities) leveraging the brand for a global sports platform.
Income Potential (per investor report):
▪️ Conservative: ~$17M/year (100k subscribers, $12M subscriptions, $1.2M ads, $2.5M merchandise, $0.5M gaming, $1M licensing).
▪️ Aggressive: ~$117M/year (500k subscribers, $60M subscriptions, $18M ads, $25M merchandise, $9M gaming, $5M licensing).
▪️ Celebrity-Owned: ~$61M/year (300k subscribers, $36M subscriptions, $7.2M ads, $11.25M merchandise, $3.6M gaming, $3M licensing).
Recommended Asking Price
A fair asking price of $4M–$7M reflects the portfolio’s exclusivity, cultural significance, and revenue potential. Strategic buyers could justify a higher price by capitalizing on sumo’s global rise, trademark coverage, and diversified income streams (streaming, e-commerce, gaming, events).
Investor Scenarios: Revenue Projections
Conservative Case (Years 1–3):
▪️ 100k subscribers: $12M (subscriptions).
▪️ Ads: $1.2M ($1/user/month).
▪️Merchandise: $2.5M (50k fans, $50/year).
▪️ Gaming: $0.5M (10% of subscribers, $50/year).
▪️ Licensing/Events: $1M.
▪️ Total: ~$17M/year.
Aggressive Case (Years 3–5):
▪️ 500k subscribers: $60M.
▪️ Ads: $18M ($3/user/month).
▪️ Merchandise: $25M (250k fans, $100/year).
▪️ Gaming: $9M (25% of subscribers, $75/year).
▪️ Licensing/Events: $5M.
▪️ Total: ~$117M/year.
Celebrity-Owned Case (Years 3–5):
▪️ 300k subscribers: $36M.
▪️ Ads: $7.2M ($2/user/month).
▪️ Merchandise: $11.25M (150k fans, $75/year).
▪️ Gaming: $3.6M (20% of subscribers, $60/year).
▪️ Licensing/Events: $3M.
▪️ Total: ~$61M/year.
Conclusion
The Yokozuna portfolio offers a unique opportunity to dominate the digital sumo market. Its cultural prestige, global fanbase, and extensive trademark coverage make it a compelling investment for media companies, sports organizations, or celebrities. With a valuation of $4M–$7M and potential annual revenues of $17M–$117M, the portfolio is well-positioned to capitalize on sumo’s international growth and robust sponsorship landscape.
#sumo #Yokozuna #Domains #Japan #Mongolia
YOKOZUNA.com retweeted
TOYOTA WIN THE SEASON FINALE IN BAHRAIN! 🇧🇭
#7 @TGR_WEC are your Hypercar race winners 👏
#WEC #8HBahrain #Toyota
The grand sumo champion #Onosato, who ascended to Yokozuna rank at record speed.
"I will diligently train so as not to tarnish the status of yokozuna, aiming to become a one-of-a-kind yokozuna," said the 25-year-old Japanese wrestler at the promotion ceremony. Looking back on his yokozuna debut tournament, he reflected, "It passed by so quickly that I didn't even have time to feel happy."
#Yokozuna #Sumo #Domains
99.4% of Fortune 500 companies of 2024 operate on a .com domain name. The .com domain has dominated the internet for decades, and customers instinctively trust it, giving companies that use it a competitive advantage.
#sumo #Yokozuna #Domains smartbranding.com/fortune-50… via @markupgrade
YOKOZUNA.com retweeted
＜番組情報＞
11/7(金)22:00～22:45､11/8 (土) 8:15 ～ 9:00 ＮＨＫ総合・九州沖縄
「大相撲九州場所直前！あつまれふるさと力士」
九州場所をとことん楽しむため、自称”野球界きっての相撲通”元福岡ソフトバンクホークスの松田宣浩さんと人気タレントの朝日奈央さんが、九州沖縄出身の力士たちに直撃！
nhk.or.jp/kumamoto/info/arti…
#sumo #相撲
Nippon Sport Science University has produced a student Yokozuna for the second year in a row -
Hiroki Sugimoto: "I'm so happy"
日体大から2年連続、学生横綱が誕生 杉本弘樹「とてもうれしい」(毎日新聞)
#sumo #Yokozuna #Domains
news.yahoo.co.jp/articles/84…
Sumo! Toyonoryu and Onosato nervously participate in the Yokozuna Association for the first time. Chairman Hakkaku welcomes the two young members, saying, "It's good to have so many new members."
大相撲 横綱会 に豊昇龍、大の里が緊張の面もちで初参加 八角理事長は若い2人を歓迎「新しいメンバーがたくさん入るということはいいこと」(中日スポーツ)
#sumo #Yokozuna #Domains
news.yahoo.co.jp/articles/4c…
The gap between the Sumo Association, which puts tradition at the forefront, and Yokozuna Hakuho, who turns sumo into a serious sport, is highlighted at the London Grand Sumo Tournament. Is it a "martial art" or a "ritual"? The very nature of sumo is called into question.
「伝統を前面に打ち出す相撲協会」と「ガチンコ競技化の白鵬」大相撲ロンドン公演で浮き彫りになった両者の隔たり “格闘技”なのか“儀式”なのか…問われる相撲のあり方(NEWSポストセブン)
#sumo #Yokozuna #Domains
news.yahoo.co.jp/articles/9e…
