YOKOZUNA "The Grand Champion"🌐 Executive Summary Report: Valuation of Yokozuna.com and Yokozuna.jp Portfolio Assets Overview: ▪️Domains: Yokozuna.com and Yokozuna.jp, premium one-word domains tied to the highest rank in professional sumo, symbolizing prestige and authenticity. ▪️Trademarks: U.S. registrations covering Class 41 (streaming/media), Class 35 (online retail), Class 38 (broadcasting), Class 25 (apparel), and Class 9 (software/NFTs/gaming). These enable immediate monetization across multiple channels without licensing hurdles. Valuation Estimate: Based on comparable sales, domain desirability, and sumo’s growing global market, the portfolio’s fair market value is estimated in the low- to mid-seven-figure range, with a credible asking price of US $4M–$7M. Strategic buyers (e.g., media companies, sports organizations, or celebrities) could push the value higher by leveraging the brand for global media, merchandise, and digital platforms. Methodology 1. Comparable Sales: ▪️High-value one-word .com domains: ▪️Voice.com: $30M (2019) ▪️Tesla.com: ~$11M (2016) ▪️Rocket.com: $14M (2024) ▪️Sports.com: $6M (2021) ▪️Sumo.com: $1.5M (2017) ▪️Other notable sales: Cars.com ($872M), Insurance.com ($35.6M), NFTs.com ($15M), Chat.com ($15.5M). ▪️Yokozuna.com’s cultural specificity and .jp inclusion elevate its value above Sumo.com, aligning closer to Sports.com. 2. Domain Desirability: ▪️.com domains represent 38.16% of registrations and remain the most valuable. ▪️Short, culturally significant names are rare, increasing premium pricing. ▪️Yokozuna.jp adds strategic value in Japan, a key market for sumo. 3. Industry Context: ▪️Global sports media rights spending: $60B+ (2024). ▪️U.S. digital sports viewership: 57M (2021) to ~90M (2025). ▪️Sumo’s global growth: Tokyo tournaments draw tens of thousands of international fans; world championships feature 40+ countries; exhibitions planned in London and Paris. ▪️Corporate sponsorships: Toyota, Asahi, Pokémon, Uniqlo, Burger King, and others signal strong commercial interest. Factors Enhancing Value 1. Cultural Prestige: “Yokozuna” is instantly recognizable as sumo’s pinnacle, resonating with global fans. 2. Sumo’s Global Expansion: Growing international audiences and mainstream sponsorships (e.g., Pokémon’s 2021 JSA partnership) highlight market potential. 3. Corporate Sponsorship: Major brands provide revenue streams via advertising, licensing, and events. 4. Trademark Breadth: Covers streaming, retail, apparel, software, and gaming, enabling turnkey monetization. 5. Domain Scarcity: One-word .com domains with cultural relevance are increasingly rare. Valuation Analysis Comparable Sales Approach: ▪️Floor: $3M–$4M, exceeding Sumo.com ($1.5M) due to .jp domain and trademarks. ▪️ Midpoint: $5M–$6M, aligned with Sports.com ($6M), reflecting sumo’s global growth and revenue potential. ▪️ Upper Bound: $7M+, viable for strategic buyers (e.g., media firms or celebrities) leveraging the brand for a global sports platform. Income Potential (per investor report): ▪️ Conservative: ~$17M/year (100k subscribers, $12M subscriptions, $1.2M ads, $2.5M merchandise, $0.5M gaming, $1M licensing). ▪️ Aggressive: ~$117M/year (500k subscribers, $60M subscriptions, $18M ads, $25M merchandise, $9M gaming, $5M licensing). ▪️ Celebrity-Owned: ~$61M/year (300k subscribers, $36M subscriptions, $7.2M ads, $11.25M merchandise, $3.6M gaming, $3M licensing). Recommended Asking Price A fair asking price of $4M–$7M reflects the portfolio’s exclusivity, cultural significance, and revenue potential. Strategic buyers could justify a higher price by capitalizing on sumo’s global rise, trademark coverage, and diversified income streams (streaming, e-commerce, gaming, events). Investor Scenarios: Revenue Projections Conservative Case (Years 1–3): ▪️ 100k subscribers: $12M (subscriptions). ▪️ Ads: $1.2M ($1/user/month). ▪️Merchandise: $2.5M (50k fans, $50/year). ▪️ Gaming: $0.5M (10% of subscribers, $50/year). ▪️ Licensing/Events: $1M. ▪️ Total: ~$17M/year. Aggressive Case (Years 3–5): ▪️ 500k subscribers: $60M. ▪️ Ads: $18M ($3/user/month). ▪️ Merchandise: $25M (250k fans, $100/year). ▪️ Gaming: $9M (25% of subscribers, $75/year). ▪️ Licensing/Events: $5M. ▪️ Total: ~$117M/year. Celebrity-Owned Case (Years 3–5): ▪️ 300k subscribers: $36M. ▪️ Ads: $7.2M ($2/user/month). ▪️ Merchandise: $11.25M (150k fans, $75/year). ▪️ Gaming: $3.6M (20% of subscribers, $60/year). ▪️ Licensing/Events: $3M. ▪️ Total: ~$61M/year. Conclusion The Yokozuna portfolio offers a unique opportunity to dominate the digital sumo market. Its cultural prestige, global fanbase, and extensive trademark coverage make it a compelling investment for media companies, sports organizations, or celebrities. With a valuation of $4M–$7M and potential annual revenues of $17M–$117M, the portfolio is well-positioned to capitalize on sumo’s international growth and robust sponsorship landscape. #sumo #Yokozuna #Domains #Japan #Mongolia