#Google AI Mode isn’t just a test—it’s the future of #Search. Here’s why it matters for SEO & biz. 👇 iloveseo.net/why-ai-mode-wil…

Added lazy loading to all images. PageSpeed score went from 65 to 92. Should be great for SEO, right? Wrong. Traffic dropped 20%. LCP (Largest Contentful Paint) went from 1.8s to 4.2s. The problem? Lazy loaded the hero image. Here's how to lazy load without killing SEO: 🧵👇

The “SEO” world is filled of imbeciles 🙄😂

How much of your content survives the AI Search filter? Article: dejan.ai/blog/ai-search-filt…

Aka is not done simply for discovering what prompts people use on ChatGPT. It’s done for improving search experience on site and prepare the website to agentic search out of the site (this experience can be relatively easy replicated on ChatGPT with Custom GPT)

What Kayak does is exactly what I explained in my post iloveseo.net/transforming-ec…

lol… we cannot say it’s incorrect

🚨 Cuidado si usáis el plugin Website LLMs.txt El otro día, una web me apareció en noindex. Al revisarla vi que alguien había colocado noindex en la cabecera X-Robots. Miré WordPress, servidor, plugin de SEO... no encontradaba nada. Sigo ⬇️

Using Merchant Center? Heads-up, a new 'Creative content' showed up. From Google: "In Video assets, Google brings together videos from your website and social channels as well as those generated by Al. You can manage how your videos are shown across Google in organic search results, your ad campaigns, and on your brand profile."

Check out the latest article in my newsletter: FAQ: How To Determine The Source Of Direct Traffic in GA4 linkedin.com/pulse/faq-how-d… via @LinkedIn

So, it happens that it’s my birthday and I wrote a thing: linkedin.com/pulse/what-i-le…

Our 7th gen TPU Ironwood is coming to GA!  It’s our most powerful TPU yet: 10X peak performance improvement vs. TPU v5p, and more than 4X better performance per chip for both training + inference workloads vs. TPU v6e (Trillium). We use TPUs to train + serve our own frontier models, including Gemini, and we’re excited to make the latest generation available to @googlecloud customers.

🙌🏼🙌🏼🙌🏼🙌🏼

Gemini is the new Google.

📊 Announcing: The Top Verticals Players AI Search Trend Tracker 👇 ... I'm tracking the shift in organic search vs AI traffic and mentions across the top sites of 5 key verticals in the US (Retail, Newspapers, Travel, Finance & Real Estate) to better understand AI traffic impact and shift over time vs organic search, the evolution and correlation (or not) in AI mentions across AI search platforms (starting with ChatGPT, AI Mode & AIOs, more coming). This is the data from September which will be updated soon to compare with the October one (and I'll be updating monthly after that). The main highlight: AI Traffic is Negligible vs Organic Search * Average ratio: 0.52% - AI is just half of one percent of organic traffic * 86% of sites have AI traffic below 1% of organic * Newspapers vertical is most affected (0.31% ratio) * Travel and Tourism shows highest adoption (0.74% ratio, but still tiny) Two Distinct Patterns are seen in AI mentions vs traffic: 1. Information aggregators: High Mentions, Low Traffic: tripadvisor.com, zillow.com. AI tools use their data users stay on AI platforms. 2. Transaction/Brand sites: High Traffic, Low Mentions: walmart.com, ebay.com, chase.com. Users click through for transactions even without frequent mentions. More coming soon 👀 Subscribe to seofomo(.)co to keep updated with upcoming updates 🙌

If you work in eCommerce SEO, make sure you're getting the credit you deserve. Misattribution is common with free listings within Google Search due to sites misusing old tagging methods within their feeds. This can apply to features such as product grids, product knowledge panels, the shopping tab, AI Mode, and more. All being organic surfaces that generally have a higher conversion rate compared to non-free listing surfaces. While auto-tagging within Merchant Center generally does the job for attribution in GA4 (in terms of tracking sales for specific URLs), what can happen is a misuse of the [link] and [mobile_link] attributes being assigned to "google" and "cpc" for all results within the feed itself. The correct approach should be to use [link] and [mobile_link] for free listings for "google" and "organic" instead. This would mean that the parameters within the example provided would then be attributed to SEO. Otherwise, it is also completely fine to use the standard autotagging settings within Merchant Center for tracking free listings. With this approach, this traffic is automatically categorised as ‘Organic Shopping’ in GA4, which can be refined even further to ensure the data is clear (such as only filtering by PDPs). Note: the only downside to enabling auto-tagging is that your standard organic listings will likely start to show with the auto-tagging parameters in search results. This isn’t something to be concerned about from a ranking perspective, but it is a consideration. If your settings are incorrect, then I would suggest getting this fixed. Clicks on these organic features should be attributed to SEO, not Paid Search activities.

In case you missed it ⬇️ blog.google/technology/resea… cc: @iPullRank

Tell who’s running the AI competition and who will win it.

From Barry: "A Google spokesperson told me this is not the end of all structured data/rich results. Google will deprecate the practice problems structured data and that Dataset structured data is only used by Dataset Search, and not Google Search. Plus, Google undeprecated the book actions as there are still some features using the markup in Google Search." "Google also said it will remove the “Today’s Doodle” box, nutrition facts, nearby offers and events, local bikeshare station status, and a TV season selector."

More proof SEO is Dead: The Global Search Engine Optimization (SEO) Services Market size was valued at around USD 81.46 billion in 2024 and is expected to reach USD 171.77 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 13.24% during the forecast period, i.e., 2025-30.

New agentic capabilities are launching in AI Mode: you can now get help booking event tickets or beauty & wellness appointments. This is available to all users opted into Labs in the U.S., with higher limits for Google AI Pro & Ultra subscribers. Try it out in Labs here: labs.google.com/search/exper…