Hot take: The "Head of Growth" role is going to be the most important role at any early-stage company in a few years. Products and software across each vertical are becoming increasingly commoditized thanks to better + cheaper engineering capabilities. With AI and offshore talent, you can now build software with $5k instead of $50k. Everything is going to start to look the same, and it'll be harder and harder to stand out. Here's where the "Head of Growth" comes in. What they should be able to do: - Build obsessive, cult-like brands - Breaking virality down to a science - Curate a community of loyal product evangelists - Discover creative ways to reach buyers without spending a dime - Master the art of meme-making and creating internet subcultures - Become an expert in hosting in-person events to build awareness - Find scrappy methods to generate attention with a minimal budget - Perfect the ability to debate and influence naysayers on the internet - Build negative CAC (Customer Acq. Cost) channels that can scale indefinitely - Master social content across all formats: short- and long-form text, video, and audio These are the hybrid marketers, salespeople, and content creators who can operate with the rigor of a founder, and the scientific approach of a researcher.