🎯 VP, Revenue - Moz 🧙♂️ Performance Marketing | SEO | Paid Media | CRO 🛠️ Product Builder 🏒 Hockey Fanatic 🤘 Eccentric Metalhead
Montreal, Canada
Joined March 2011
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2024 just became that much more exciting. 👀
I am thrilled to announce that I am joining the @Moz team as the new VP of Revenue! As a career-long SEO strategist, I'm excited to join a company & brand that I have admired from afar for over a decade.
That's right: MozCon will be back in New York and London next year!
We are thrilled at how well our community responded to our roadshow format this year and want to keep the momentum rolling in 2026. 🚀
We are so excited to announce that we will be back on the road with #MozCon in 2026!
📍 New York, NY | July 14, 2026
📍 London, UK | November 13, 2026
Tickets are going to sell out quickly, so be sure to join the waitlist now to get the inside scoop on when they officially go on sale. 🎉 🎟️
mz.cm/43WTalz
Jonathan Berthold retweeted
So many conference keynotes are a snooze fest. This one by @lilyraynyc at #MozCon featured stunning visuals and a hilarious and knowledge-packed allegory that had me captivated from start to finish. Who did those illustrations and animations??
Jonathan Berthold retweeted
Love this idea / prompt from Dr. Pete
Simulate fan out, simulate the next things people might search for. #mozcon
Hey! We know her! Have you gotten your portrait drawn yet? We'd love to see it! #MozCon
Jonathan Berthold retweeted
We're going to be the hottest 🔥 sponsor at #MozCon! Grab a coffee, check out our sweet logo, snap a pic, and talk to James Udell!
What does James like to talk about?
- Mountain climbing
- Ways you can get sponsorship space on searchenginejournal.com
- Dogs
Enjoy the coffee and chat! Tag us in your post.
Be sure to stop by the @Linkbuildinghq booth at #MozCon to get a fun caricature while you're here! It's a fun way to spend your break between sessions. 🧑🎨
It's 17 degrees Celsius in NYC and everyone is walking around in coats while I'm in a t-shirt. Am I weird for thinking it's not cold at all??
This is not advice anyone should follow.
Don't sacrifice your organic search traffic for a few measly clicks. Also, LLMs will pull content from your visible content anyways, so this is an exercise in futility anyways.
We all know that organic and SEO traffic to our sites is dropping rapidly. And a huge part of user research on which products to use, justification for mgmt, etc. is done inside ChatGPT or the like.
One tidbit from one of our companies - if people ask the LLM how different products compare, the main data source for those questions often is the websites of the companies and how they compare themselves against competition.
So you need to start creating content on your B2B websites for those types of queries (even if it's not visible to the user).
You need a whole set of hidden pages that get crawled, that compare us vs. each competitor, in detail, in ways that will then get surfaced to the user in an LLM (and crazily enough will be even more authoritative and seem less biased).
The LLM crawlers and indexes aren’t nearly at good at fighting the game play - Google has had 25 years to do this. And if you don’t do it, I guarantee your 25-something year old competitors are
You can now generate content briefs within Explore by Keyword and Keyword Suggestions after you find the right keywords, or you can navigate to our AI Content Brief page if you already have a topic in mind.
👉 Try AI Content Brief in Moz Pro today
Whether you’re creating a blog post, how-to guide, or landing page, you’ll get:
✅ High-value keyword recommendations
✅ Search intent & SERP Insights
✅ Interesting facts & recommended questions to include
✅ A clear, structured outline built to rank
We here at @Moz are excited to announce that 𝐀𝐈 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐁𝐫𝐢𝐞𝐟 is now in beta inside Moz Pro’s Keyword Research suite!
This new feature helps you turn keyword research into ready-to-write content briefs powered by Moz’s industry-leading SEO data and AI insights.
