I spent $1.5M building our office after raising a seed round. My co-founder thought I was crazy. Here's what changed his mind...
𝐓𝐡𝐞 𝐂𝐨𝐧𝐭𝐞𝐱𝐭:
After our seed round, I looked at our team. Mostly immigrants. Working 6-day weeks. Building something incredibly hard. The office wasn't just where they worked. It was becoming their home.
So I made a bet, what if we actually designed for that?
The requirements I gave our real estate agent:
- Shower (for ocean swims between meetings)
- as close to the beach as possible, ability to quickly go surfing/kiting etc.
- Big enough kitchen for a chef
- Room for an actual sauna
People thought I was building a vacation house, I thought: I am building a place worth the sacrifice.
𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐈 𝐦𝐚𝐝𝐞 𝐢𝐭 𝐰𝐨𝐫𝐤:
- Found one of SF's best real estate lawyers. Negotiated hard.
- Negotiated Tenant Improvements + First year for free
- Effective cost: $250k (not $1.5M)
Then I was extremely prescriptive with design and construction. No endless back-and-forth. I drew what I wanted. Told them to build it.
Cut iteration time by 80%.
𝐖𝐡𝐚𝐭 𝐰𝐞 𝐛𝐮𝐢𝐥𝐭:
- Nordic vibes (keeping our European souls)
- Industrial kitchen
- Sauna room (yes, like our product:
sauna.ai)
- Ocean access
- Space that feels like home
Conclusions:
- This "expensive" decision already paid for itself.
- In SF, recruiters charge $100k per engineer. We've closed multiple hires -because candidates walked in and said: "I want to work here."
But the real ROI isn't only financial.
It's this:
- We do Friday AMA as a BBQs on the beach.
- People actually use the surfboards.
- The team's lifestyle supports the intensity of the work.
EVERYONE WANTS IN, doesnt matter if events, hiring or using the space as coworking (
@bertie_ai and I open it up for our portfolio companies)
My co-founder's response after 3 months:
"You were right."
Some founders optimize for low burn rate.
I optimize for: Can great people sustain this pace for years?
Because great companies aren't built in one sprint.
They're built by people who can go the distance.
We're hiring:
wordware.ai/careers
(Comment if you want intros to our real estate agent, lawyers or construction team - happy to connect)