I’m excited to announce Lapis, the fastest and most accurate analytics platform for AI search engines like ChatGPT, Claude, Gemini, Perplexity, and Grok. Here’s why we wanted to tackle this specific problem.
The way we access information is fundamentally changing, ChatGPT and Perplexity are the new defaults. Unlike Google which shows you a list of blue links to click on, ChatGPT answers in big paragraphs with context. Traditional SEO elements like rank or keywords or authority are no longer relevant in ChatGPT. What matters is context.
When I mention I’m building in AI Search, the first question I get is: How can I improve my position? The most popular suggestion is to generate 100s of fake blogs. But every internet user is tired of SEO blog spam. Nobody likes it, the business owner doesn’t like it, the end user doesn’t like reading it and lets be real, nobody really reads blogs anymore. We’re taking a whole new approach to GEO.
Lapis (
@trylapis) is building the fastest, most accurate AI search analytics platform.
Today, every business is asking, "How do we rank in AI search?" Lapis analyzes millions of user prompts daily, changes content in real-time, and links to external sites for visibility.