Is everyone finally recovered from #AppGrowthAnnual and #NYAW? 💤 Whether you didn’t have time to join, or simply can’t be bothered to decode your scribbled notes — we’ve generously recapped the top learnings into a tasty TL;DR bundle 🥪 Here are the 11 top lessons on app monetization and growth from RAGA ⬇️🧵
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1. Natalia Castillejo, @Duolingo: If users love your core product enough, keep it free and monetize around it 2. Greg Stewart, @joinladder: To stand out in a crowded space, you need to be willing to reinvent 3. Michael Ribero, @CondeNast: Brand is a blessing — and a trap 4. Danielle Goryl, @loseit: Paywalling a previously-free feature IS possible (even if it’s scary)
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5. @emcro, @CardPointers: Skip ads, embrace ‘advocates’ through revenue-share partnerships 6. @stevepyoung, @AppMastersCo: Know your enemy, but don’t copy-paste their black hat ASO hacks 7. @rjonesy, @Flighty: A good feature is its own marketing engine 8. Aja Beckett, Shotsy: Indie is a philosophy, not a team size
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9. RevenueCat’s paywall builder is fast enough for e-sports 10. Chocolate is better than a real trophy 11. If you care enough, you can get your own Pokémon theme song from @jasonpaigeshow And there you have it. A whirlwind rundown of the top 11 takeaways from #AppGrowthAnnual 🌀 Dive into the full roundup for deeper insights from each expert 👉 rev.cat/RAGA-lessons

11 Lessons you’ll want to remember from App Growth Annual 2025

Scannable takeaways, snackable insights, and tactics you can ship tomorrow: here’s 11 top takeaways from App Growth Annual 2025 on monetization, growth, and retention — plus every RevenueCat product...

rev.cat

Nov 5, 2025 · 1:05 PM UTC
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