Huge shame for
@itvcycling's long-standing quality coverage.
Shortsighted too, of ASO, who presumably think that casual UK-based fans who watch the race largely for the chateaux, mountains and vineyards, will suddenly buy subscriptions.
Free-to-air TV coverage of Tour de France stops in UK as Warner-Discovery-Eurosport get exclusivity. Cycling fans may have subs to ES but it means larger casual audience, ie the public, won't see it any more which is not good for them, nor the sponsors hoping to reach them.