the interactive experience is great at reigning
new users in ‘come try fomo!’ and retaining them ‘I gotta keep up with my friends / I’m keen to see what they are trading’
"Apps with a value proposition solely around being "social" just don't work.
The best social apps allow single-player games to become multi-player games."
You either go 0-1, or you die. There is no second best [Facebook, Instagram, Twitter, XYZ]