Austin retweeted
And now I understand why there’s so much money flowing to AI SEO tools. A complete misconception about search, what’s happening and where it’s going.
Traffic is down for many sites bc AI overviews are showing for many of your old rankings — not bc chatgpt is eating tons of searches.
Yes LLMs often do use company blog posts as sources of information — however, it is not advisable to create hidden pages to try to manipulate the LLMs, Write helpful content around a topic you want to show up for and it’s likely that can be a source of info for the LLM.
SEO still influences the LLMs and ranking position has high correlation to showing up in an AI overview and on perplexity. ChatGPT has a different algorithm though and brand mentions hold more weight,
We all know that organic and SEO traffic to our sites is dropping rapidly. And a huge part of user research on which products to use, justification for mgmt, etc. is done inside ChatGPT or the like.
One tidbit from one of our companies - if people ask the LLM how different products compare, the main data source for those questions often is the websites of the companies and how they compare themselves against competition.
So you need to start creating content on your B2B websites for those types of queries (even if it's not visible to the user).
You need a whole set of hidden pages that get crawled, that compare us vs. each competitor, in detail, in ways that will then get surfaced to the user in an LLM (and crazily enough will be even more authoritative and seem less biased).
The LLM crawlers and indexes aren’t nearly at good at fighting the game play - Google has had 25 years to do this. And if you don’t do it, I guarantee your 25-something year old competitors are
reading the comments, I'm not sure how many actually know what cloaking is
We all know that organic and SEO traffic to our sites is dropping rapidly. And a huge part of user research on which products to use, justification for mgmt, etc. is done inside ChatGPT or the like.
One tidbit from one of our companies - if people ask the LLM how different products compare, the main data source for those questions often is the websites of the companies and how they compare themselves against competition.
So you need to start creating content on your B2B websites for those types of queries (even if it's not visible to the user).
You need a whole set of hidden pages that get crawled, that compare us vs. each competitor, in detail, in ways that will then get surfaced to the user in an LLM (and crazily enough will be even more authoritative and seem less biased).
The LLM crawlers and indexes aren’t nearly at good at fighting the game play - Google has had 25 years to do this. And if you don’t do it, I guarantee your 25-something year old competitors are
Bad advice can come from anywhere
GP at Benchmark is telling people to create “hidden” or cloaked pages in order to show up in AI / LLM results
“You need a whole set of hidden pages that get crawled” - NO YOU DON’T
this is the oldest of old-school SEO spam (effective 20 years ago)
DO NOT CREATE CONTENT ONLY FOR AI or SEARCH ENGINES
manual actions against your domain can take YEARS to recover from
We all know that organic and SEO traffic to our sites is dropping rapidly. And a huge part of user research on which products to use, justification for mgmt, etc. is done inside ChatGPT or the like.
One tidbit from one of our companies - if people ask the LLM how different products compare, the main data source for those questions often is the websites of the companies and how they compare themselves against competition.
So you need to start creating content on your B2B websites for those types of queries (even if it's not visible to the user).
You need a whole set of hidden pages that get crawled, that compare us vs. each competitor, in detail, in ways that will then get surfaced to the user in an LLM (and crazily enough will be even more authoritative and seem less biased).
The LLM crawlers and indexes aren’t nearly at good at fighting the game play - Google has had 25 years to do this. And if you don’t do it, I guarantee your 25-something year old competitors are
Never thought I’d see the day, but we are back to suggesting orphan pages in the SEO industry. We’ve come full circle 😂
@SEOKeval
We all know that organic and SEO traffic to our sites is dropping rapidly. And a huge part of user research on which products to use, justification for mgmt, etc. is done inside ChatGPT or the like.
One tidbit from one of our companies - if people ask the LLM how different products compare, the main data source for those questions often is the websites of the companies and how they compare themselves against competition.
So you need to start creating content on your B2B websites for those types of queries (even if it's not visible to the user).
You need a whole set of hidden pages that get crawled, that compare us vs. each competitor, in detail, in ways that will then get surfaced to the user in an LLM (and crazily enough will be even more authoritative and seem less biased).
The LLM crawlers and indexes aren’t nearly at good at fighting the game play - Google has had 25 years to do this. And if you don’t do it, I guarantee your 25-something year old competitors are
This is not advice anyone should follow.
Don't sacrifice your organic search traffic for a few measly clicks. Also, LLMs will pull content from your visible content anyways, so this is an exercise in futility anyways.
We all know that organic and SEO traffic to our sites is dropping rapidly. And a huge part of user research on which products to use, justification for mgmt, etc. is done inside ChatGPT or the like.
One tidbit from one of our companies - if people ask the LLM how different products compare, the main data source for those questions often is the websites of the companies and how they compare themselves against competition.
So you need to start creating content on your B2B websites for those types of queries (even if it's not visible to the user).
You need a whole set of hidden pages that get crawled, that compare us vs. each competitor, in detail, in ways that will then get surfaced to the user in an LLM (and crazily enough will be even more authoritative and seem less biased).
The LLM crawlers and indexes aren’t nearly at good at fighting the game play - Google has had 25 years to do this. And if you don’t do it, I guarantee your 25-something year old competitors are
How to make a website rank and by rank I mean stink so bad it loses all relevant value.
We all know that organic and SEO traffic to our sites is dropping rapidly. And a huge part of user research on which products to use, justification for mgmt, etc. is done inside ChatGPT or the like.
One tidbit from one of our companies - if people ask the LLM how different products compare, the main data source for those questions often is the websites of the companies and how they compare themselves against competition.
So you need to start creating content on your B2B websites for those types of queries (even if it's not visible to the user).
You need a whole set of hidden pages that get crawled, that compare us vs. each competitor, in detail, in ways that will then get surfaced to the user in an LLM (and crazily enough will be even more authoritative and seem less biased).
The LLM crawlers and indexes aren’t nearly at good at fighting the game play - Google has had 25 years to do this. And if you don’t do it, I guarantee your 25-something year old competitors are
This is moronic, never “hide” pages for SEO purposes. If the page should rank then it has value to a user…these geo/ai SEO people have no business giving SEO advice
We all know that organic and SEO traffic to our sites is dropping rapidly. And a huge part of user research on which products to use, justification for mgmt, etc. is done inside ChatGPT or the like.
One tidbit from one of our companies - if people ask the LLM how different products compare, the main data source for those questions often is the websites of the companies and how they compare themselves against competition.
So you need to start creating content on your B2B websites for those types of queries (even if it's not visible to the user).
You need a whole set of hidden pages that get crawled, that compare us vs. each competitor, in detail, in ways that will then get surfaced to the user in an LLM (and crazily enough will be even more authoritative and seem less biased).
The LLM crawlers and indexes aren’t nearly at good at fighting the game play - Google has had 25 years to do this. And if you don’t do it, I guarantee your 25-something year old competitors are
*hidden text* with LLMs?
Cool cool cool you'll crush your content everywhere else.
Enjoy! 🤷♀️
We all know that organic and SEO traffic to our sites is dropping rapidly. And a huge part of user research on which products to use, justification for mgmt, etc. is done inside ChatGPT or the like.
One tidbit from one of our companies - if people ask the LLM how different products compare, the main data source for those questions often is the websites of the companies and how they compare themselves against competition.
So you need to start creating content on your B2B websites for those types of queries (even if it's not visible to the user).
You need a whole set of hidden pages that get crawled, that compare us vs. each competitor, in detail, in ways that will then get surfaced to the user in an LLM (and crazily enough will be even more authoritative and seem less biased).
The LLM crawlers and indexes aren’t nearly at good at fighting the game play - Google has had 25 years to do this. And if you don’t do it, I guarantee your 25-something year old competitors are
If your objective is to lose traction with organic search (94% of the market), while trying to chase a handful of clicks from LLMs (6% of the market), this advice is STILL stupid:
Where do people think LLMs get their web indexes from?
Here’s how you rank in SEO & LLMs ⏬
It’s vital to be INDEXED first. That’s never changed, nor is it going to.
Having hidden doorway pages is batshit crazy, and should be called out for what it is.
Focus on:
1) fix your fundamentals
2) provide unique insight
3) build a positive reputation
You could break that down to technical SEO, content and backlinks if you wanted; you say potato, etc
Chasing the dream of quick wins at little to no effort, is either a naive fantasy or cynical clickbait.
Either way it’s not real.
We all know that organic and SEO traffic to our sites is dropping rapidly. And a huge part of user research on which products to use, justification for mgmt, etc. is done inside ChatGPT or the like.
One tidbit from one of our companies - if people ask the LLM how different products compare, the main data source for those questions often is the websites of the companies and how they compare themselves against competition.
So you need to start creating content on your B2B websites for those types of queries (even if it's not visible to the user).
You need a whole set of hidden pages that get crawled, that compare us vs. each competitor, in detail, in ways that will then get surfaced to the user in an LLM (and crazily enough will be even more authoritative and seem less biased).
The LLM crawlers and indexes aren’t nearly at good at fighting the game play - Google has had 25 years to do this. And if you don’t do it, I guarantee your 25-something year old competitors are
This is genuinely among the dumbest GEO / SEO advice I have seen in my life lol.
Do not make hidden pages.
We all know that organic and SEO traffic to our sites is dropping rapidly. And a huge part of user research on which products to use, justification for mgmt, etc. is done inside ChatGPT or the like.
One tidbit from one of our companies - if people ask the LLM how different products compare, the main data source for those questions often is the websites of the companies and how they compare themselves against competition.
So you need to start creating content on your B2B websites for those types of queries (even if it's not visible to the user).
You need a whole set of hidden pages that get crawled, that compare us vs. each competitor, in detail, in ways that will then get surfaced to the user in an LLM (and crazily enough will be even more authoritative and seem less biased).
The LLM crawlers and indexes aren’t nearly at good at fighting the game play - Google has had 25 years to do this. And if you don’t do it, I guarantee your 25-something year old competitors are
Your occasional reminder : Every AEO company is SEO company in disguise.
That’s all. Rest is all BS
We all know that organic and SEO traffic to our sites is dropping rapidly. And a huge part of user research on which products to use, justification for mgmt, etc. is done inside ChatGPT or the like.
One tidbit from one of our companies - if people ask the LLM how different products compare, the main data source for those questions often is the websites of the companies and how they compare themselves against competition.
So you need to start creating content on your B2B websites for those types of queries (even if it's not visible to the user).
You need a whole set of hidden pages that get crawled, that compare us vs. each competitor, in detail, in ways that will then get surfaced to the user in an LLM (and crazily enough will be even more authoritative and seem less biased).
The LLM crawlers and indexes aren’t nearly at good at fighting the game play - Google has had 25 years to do this. And if you don’t do it, I guarantee your 25-something year old competitors are