🔥 Gen AI has started creating solid ROI for enterprises.
~ A solid new Wharton study.
🧭 Gen AI in the enterprise has shifted from pilots to everyday use, with 82% using it at least weekly, 46% using it daily, and most leaders now measuring outcomes with 72% tracking return on investment and 74% already seeing positive returns.
The study is a year-3, repeated survey of ~800 senior U.S. decision-makers in large companies, fielded in June-25 to July-25, so the numbers reflect real operations, not hype.
Returns are showing up first where work is digital and process heavy, with Tech/Telecom at 88% positive ROI, Banking/Finance and Professional Services ~83%, Manufacturing 75%, and Retail 54%, while negative ROI is rare at <7%.
On tools, ChatGPT sits at 67% organizational usage, Copilot at 58%, and Gemini at 49%, and the overwhelming majority of subscriptions are employer paid rather than employee expensed.
Teams are standardizing on repeatable work, where data analysis (73%), document or meeting summarization (70%), document editing or writing (68%), presentation or report creation (68%), and idea generation (66%) are now common parts of the workday.
Specialized use is rising by function, with code generation in IT (~72%), recruiting and onboarding in HR (~72%), and contract generation in Legal (56%) becoming normal rather than novel.
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Budget levels are large, with about 2/3 of enterprises investing $5M+ in Gen AI and Tier 1 firms likeliest to spend $20M+, which lines up with broader rollout and integration work.
Looking forward, 88% expect budgets to rise in the next 12 months, and 62% expect increases >10%, while 87% believe their programs will deliver positive ROI within 2–3 years.
Spending is becoming more disciplined, since 11% say they are cutting elsewhere to fund Gen AI, often trimming legacy IT or outside services as they double down on proven projects.
Access is opening up while guardrails tighten, with ~70% allowing all employees to use Gen AI.
Laggards remain about 16% of decision-makers, often in Retail and Manufacturing, and they cite tighter restrictions, budget pressure, slow-adopting cultures, and lower trust, which leaves them at risk as peers lock in gains.
🧵 Read on 👇