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you mean meow ;)

was made with Cinema 4D

Show me

making marketing feel like fine art again. missed these days.

Practical Effects

and that's how you know you are lost....

I'm very into this

apple never fails to amaze. this is absolute art.

honestly this type of stuff is so beautiful and amazing. i love how tasteful humans can be.

apple tv is real tv because it was captured with a tv camera

apple’s dedication to glass is honestly impressive

did they use technicolor?

More of this, please!

@thekitze and his bros could've prompted it with midbananajourney in 10 min

Reminds me of @gmunk Windows 10 wallpaper that blew everybody's mind when they found out it was practical

solid glass

Why?

Cool, people somewhere still have a job

Now that’s very cool

Can they stick to a name now?

no other company cares this much.

That's commitment! Building the new Apple TV branding with real glass and capturing it in-camera is a nod to cinematic craft. 🎬 But was the "Liquid Glass" visual effect we see across their software also created with this physical glass technique, or is that a separate digital component? Also, what was the most challenging shot to capture?

Windows 10 bg vibes

There are 7 colours in the rainbow… not 6. Indigo is the colour linked to enlightenment. Isaac Newton acknowledged this reality. The Indians knew of this reality. Apple rainbow colours should be 7, not 6. 6 is the number linked to the devil I may sound crazy, Im not Once you see it… you will understand that the 7th colour was dropped in the 60s

honestly my first thought was 'looks great' and didn't even question it not being CGI. finding out it's actual in-camera work is wild. apple really commits to craft even when the 'easy' digital route would've worked fine. that's the kind of detail that compounds into brand perception.

Lovely. Small reminder what Apple really thinks about culture:

I love when people create incredible digital graphics using a physical setup, so satisfying!

Typical Apple Behaviour