CEO, cofounder @Amplitude_HQ

San Francisco, CA
Joined January 2013
We just made Amplitude's first free product. Introducing AI Visibility: SEO for LLMs. Customers are using search engines less and AI more for finding what companies they should work with. AI Visibility queries @ChatGPTapp, @claudeai, and @GeminiApp, and scores how your company appears across hundreds of prompts. It shows competitor rankings, sentiment, and trends. It gives you recommendations on how you can improve your company's visibility. Ranking highly with LLMs is the biggest untapped opportunity in marketing. @_leojiang shares more:
AI is the new search 👀 That's why we launched Amplitude AI Visibility. See what your favorite AI tools like @ChatGPTapp, @claudeai, and @Google AI Overview are saying about your brand, and make sure customers find you, *not* your competitors: bit.ly/47SRn2r
Wealth flows from younger generations to Boomers h/t @GreenPlusAnE
The system is set up to extract wealth from Millennials and Gen Z and give it to Boomers: - NIMBY housing laws that make it impossible for first time homebuyers to afford a home. - Student debt that can't be paid off or discharged, leading to permanent wage depression. - State governments in unsustainable levels of debt to civil service pension funds while canceling those benefits for new hires. California pays an average of 102% of final earnings to retiring civil servants. - Proposition 13 lets longtime homeowners pay significantly less property tax than new ones. - Both Medicare and Social Security will not be fully funded starting in 2033. - Politicians are terrified of calling this out because 9 out of 10 people who go to their town halls are Boomers. I talked to one US Congressman who said "coming out too hard against Boomers is an almost sure way to lose an election". They're happy to call out billionaires but terrified to call out Boomers. Once you see it the first time, you see it everywhere.
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"What's wrong with today's kids?" Older generations don't realize it's the system
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We're entering Amplitude's second decade. Innovation is the number 1 driver of our long term growth.
We think of Adyen and Shopify as legendary companies with $2.5B and $11B in revenue. But it’s easy to forget that in year 9, Adyen had about $80M of revenue and Shopify about $150M. Nearly all of the legendary status accrued in the second decade. Go long!
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The system is set up to extract wealth from Millennials and Gen Z and give it to Boomers: - NIMBY housing laws that make it impossible for first time homebuyers to afford a home. - Student debt that can't be paid off or discharged, leading to permanent wage depression. - State governments in unsustainable levels of debt to civil service pension funds while canceling those benefits for new hires. California pays an average of 102% of final earnings to retiring civil servants. - Proposition 13 lets longtime homeowners pay significantly less property tax than new ones. - Both Medicare and Social Security will not be fully funded starting in 2033. - Politicians are terrified of calling this out because 9 out of 10 people who go to their town halls are Boomers. I talked to one US Congressman who said "coming out too hard against Boomers is an almost sure way to lose an election". They're happy to call out billionaires but terrified to call out Boomers. Once you see it the first time, you see it everywhere.
Peter Thiel: If you graduated in 1970 with no student debt, compare that to the millennial experience: too many people go to college, they don’t learn anything, and they end up with incredibly burdensome debt. Student debt is a version of this generational conflict that I’ve talked about for a long time. The rupture of the generational compact isn’t limited to student debt, either. I think you can reduce 80 percent of culture wars to questions of economics—like a libertarian or a Marxist would—and then you can reduce maybe 80 percent of economic questions to questions of real estate. It’s extremely difficult these days for young people to become homeowners. If you have extremely strict zoning laws and restrictions on building more housing, it’s good for the boomers, whose properties keep going up in value, and terrible for the millennials. If you proletarianize the young people, you shouldn’t be surprised if they eventually become communist.”
Technology is God’s work manifest. What greater good is there than improving the human condition for your fellow man?
Technological innovation can be a form of participation in the divine act of creation. It carries an ethical and spiritual weight, for every design choice expresses a vision of humanity. The Church therefore calls all builders of #AI to cultivate moral discernment as a fundamental part of their work—to develop systems that reflect justice, solidarity, and a genuine reverence for life.
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New OCD habit: drying the inside of my wedding ring after washing my hands
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I just banned committees (or even worse “steering committees”) at Amplitude. Distributed ownership = no ownership. What happens when there’s something unexpected? Who is supposed to solve it? You also get the average of lots of opinions vs a point of view focused on winning. Single ownership with a clear leader is 10x more effective.
At Coinbase, it's a fireable offense to create a new committee that has not been explicitly approved by Brian or myself. In the vast majority of cases, spreading authority across multiple people is inefficient. And once you’ve added an unnecessary layer of bureaucracy to something, it's harder to remove. Each new committee compounds, further slowing the business down - best to avoid this wherever possible.
Spenser Skates retweeted
Why we revamped our @Amplitude_HQ Experiments methodology at @photoroom_app : from t-test to sequential testing:
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Signups to Amplitude's free plan with business emails (bottom of the y-axis is 0):
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10 minutes to our earnings call at @Amplitude_HQ
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One of the incredible things about working with Sequoia is they care deeply about the success of team over any individual. A lot of firms pay lip service to it, Sequoia lives it. Amplitude's board seat is not filled by Pat, it's by Sequoia.
1/ We @sequoia have always said that we’re only as good as our next investment. It’s also true that we’re only as good as our next generation @Alfred_Lin and I get to work with the best generation yet:
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Congratulations @sequoia on @gradypb carrying the torch forward with @Alfred_Lin When I first met Pat, he caught my attention by pitching Amplitude to me better than I had pitched it to him. He saw that in the future, revenue would depend more on the product than on sales and marketing. That was the first time an investor made me see Amplitude's opportunity bigger than I had. In his 6 years on Amplitude's board his singular focus has been long term company success. He has never worried about any short term result- whether how we've closed a quarter or the stock price. His only concern was whether we were doing the right thing to build a successful company over the next decade. He's been the rock solid foundation for Amplitude's board. Most recently, that has allowed us to disrupt analytics and ourselves by taking a massive bet on AI. Most firms get generational transfer wrong and are worse off for it. Sequoia is in great hands with Pat and Alfred and will reach new heights.
A new generation of Sequoia stewards
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Number of iterations is the best predictor of quality of output- whether that’s a piece of code, good writing, or a product. There’s no substitute for lots of iterative work.
In a world where everyone is chasing momentum, I'm reminded of a Buffett gem: “You can’t produce a baby in one month by getting nine women pregnant.” Some things just take time: compounding, craftsmanship, and good judgment.
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Spenser Skates retweeted
Another day of hard work at the chart factory
Honestly quite accurate
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New Parable office! We’re all in on SF @parable_vc @anneleeskates
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Spenser Skates retweeted
.@Amplitude has released a Free AI Search Visibility Tool, providing visibility of your brand vs automatically identified competitors across top AI models, showcasing: * Top Cited Sources * Top Topics & Prompts * Competitors Topics Matrix * Much more! Testing it out across some of the top brands I own and/or work with, my first feedback is that I wish it allowed you to select competitors for the initial assessment since... I'm pretty sure Google and Ahrefs are not competitors of #SEOFOMO 😅🙏 Try it out: amplitude(.)com/try-ai-visibility
Cole Valley Halloween is wild. Got thousands of pieces of candy and we’re almost out