It is of absolute importance that the label used is "thugs".
Not "mafia", not "rent-seeker", not "the regime", none of those. The reason is because thugs are dirty, low status cockroaches with much fewer cultural appeal, causing extermination to be both fitting and natural.
The extermination of thuggery is critical to factory creation. Unfortunately voters are incapable of second-order thinking
That's why thuggery should fundamentally be an akhlaq issue, a matter of moral behavior. The thugs must be exterminated because we hate their stupid face