An advert which celebrates dads & teenage boys. Quietly radical stuff from John Lewis
BruceUnfiltered

Nov 4, 2025 · 3:44 PM UTC

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Replying to @GeoffNorcott
Is it not a bit weird though that the son gives the dad a present that John Lewis don't even sell?
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Replying to @GeoffNorcott
Apparently it's meant to evoke 'Adolescence' in our minds. So, given what a tremendous pieve of evil that show was, I'm not sure.
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Replying to @GeoffNorcott
Oh, very good. Fascinating that's it not even based around something they sell.
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Replying to @GeoffNorcott
Hopefully they'll release a statement clarifying that the whole family are Trans.
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Replying to @GeoffNorcott
I assumed the song would be The Kinks or The Stones or something, so why are they playing a song from my youth?! Oh yeah… right. I still forget sometimes that I’ve moved up a generational demographic
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Replying to @GeoffNorcott
Britain is slowly healing since Trump.
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Replying to @GeoffNorcott
Was he having an MMDA flashback? Also, what kind of weird family has a white mother AND father? Was this filmed in KKK country?
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Replying to @GeoffNorcott
Wow that’s an amazing @JohnLewisRetail Christmas advert. (No idea of the song but then I must be out of the demographic!)
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Replying to @GeoffNorcott
It’s bloody marvellous 🤩 🎶 the tune is awesome and there’s no wokery in sight. Fabulous add and warms the cockles.
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Replying to @GeoffNorcott
Does it? I wouldn’t call this a celebration. Christ no wonder the manosphere exists that people are cheering for dads and sons unable to connect
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Replying to @GeoffNorcott
@JohnLewisRetail Massive congratulations. This is the best TV ad I've ever seen. Ever. Now I know what I'm getting my dad this Christmas.
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Replying to @GeoffNorcott
Actually very normal thank goodness
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Replying to @GeoffNorcott
Everyone just loves the message - at last - we see the value of family
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Replying to @GeoffNorcott
Just celebrate that they have done it, Geoff.
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Replying to @GeoffNorcott
“Quietly radical stuff”- Totally agree @GeoffNorcott . This takes @JohnLewisRetail back to the basics of what Christmas is all about, needless to say the @guardian have panned it.
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Replying to @GeoffNorcott
I have something in my eye.
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Replying to @GeoffNorcott
A a banging tune.
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Replying to @GeoffNorcott
Wonderful ad. I even shed a tear. Well done to John Lewis.
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nature is healing??
Replying to @GeoffNorcott
And parenthood!
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Replying to @GeoffNorcott
I’m not crying, you’re crying!
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Replying to @GeoffNorcott
Beautiful!
Replying to @GeoffNorcott
It’s an advert for a business you fucking clown. You think John Lewis - retail business for Britain’s posh cunts and nonces in hiding - is some centre for radical art?
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Replying to @GeoffNorcott
That fucking annoys me. Hug your son every day.
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Replying to @GeoffNorcott
And autism. Without shoving it down your throat.
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Replying to @GeoffNorcott
Everybody missing the son being autistic and non verbal
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Replying to @GeoffNorcott
John Lewis don’t sell Vinyl records do they??
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Replying to @GeoffNorcott
What’s the twist?? I keep hearing about the twist.
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Replying to @GeoffNorcott
it is a lovely ad it is a shame it has been weaponised by right wing culture warriors (not you - i realise) celebrating its whiteness
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Replying to @GeoffNorcott
Obviously the @guardian doesn't like it. Not diverse or depressing enough for them. theguardian.com/tv-and-radio…

Trade me a goat for some turnips! Nothing is more outdated than the 2025 John Lewis Christmas advert

A child going into an actual shop and buying a vinyl record? It will make you feel old and decrepit, and it’ll utterly bamboozle young people … but shut up – it’s Christmas!

theguardian.com
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Replying to @GeoffNorcott
“Radical”??? Dad’s struggle to connect with their kids. Bit of a tired trope to be honest.
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Replying to @GeoffNorcott
I like it. A lot. It’s me when I had my 1st boy. It’s me on my 2nd boy. It’s me on my 3rd and 4th kids (twin girls). The best job in the world is being a Dad. It’s a hill I will die on. Good dads all want to be better dads that our own dad. Aim for that and you are golden
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Replying to @GeoffNorcott
They got ridiculed last year for all female advert.
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Replying to @GeoffNorcott
good grief, an advert that caters for the majority in the UK, whatever next?!?!
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Replying to @GeoffNorcott
No politics, no woke nonsense, just a good Christmas advert.
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Replying to @GeoffNorcott
They sacked their previous disasterous woke CEO a while back didn't they? Probably why they seem a bit more "normal".
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