⚠️ Avoid chasing growth before you’ve nailed product-market fit. Scaling too early only amplifies what’s broken. Get the full framework for finding PMF and more lessons from @DaphneTideman in the full blog 🔗 revenuecat.com/blog/growth/p…

Follow this framework to identify your product-market fit: 🔍 Discover pain through user research 🧪 Run experiments to observe behavior 🗑 Kill what doesn’t work

Signals you’re finding product-market fit: 🔁 Users come back without reminders 💸 People pay without discounts or trials 💬 Users share the app with others 📈 Retention curve flattens (4–8 weeks) PMF isn’t binary yes or no; it’s a pattern of behavior.

When to focus hardest on PMF: ⚙️ Early stages of app development 🌊 When market shifts occur 👥 When consumer needs change

Product–market fit isn’t ‘one and done’ — it’s a moving target as your business evolves 🎯 @DaphneTideman breaks down how to measure, interpret, and build PMF for subscription apps 🧵👇

Want to help us test something new? We’re going live on YouTube in 20 minutes — featuring @drbarnard and Patrick Falzon. Patrick will give a rapid tour of his #AppGrowthAnnual workshop: How to scale with TV, PR, radio, and other non-digital channels. Join us in the chat — ask questions, share feedback, and let us know if you spot any audio or visual gremlins 👀 See you there 👉 piped.video/watch?v=y3Vb7hk9…

9. RevenueCat’s paywall builder is fast enough for e-sports 10. Chocolate is better than a real trophy 11. If you care enough, you can get your own Pokémon theme song from @jasonpaigeshow And there you have it. A whirlwind rundown of the top 11 takeaways from #AppGrowthAnnual 🌀 Dive into the full roundup for deeper insights from each expert 👉 rev.cat/RAGA-lessons

5. @emcro, @CardPointers: Skip ads, embrace ‘advocates’ through revenue-share partnerships 6. @stevepyoung, @AppMastersCo: Know your enemy, but don’t copy-paste their black hat ASO hacks 7. @rjonesy, @Flighty: A good feature is its own marketing engine 8. Aja Beckett, Shotsy: Indie is a philosophy, not a team size

1. Natalia Castillejo, @Duolingo: If users love your core product enough, keep it free and monetize around it 2. Greg Stewart, @joinladder: To stand out in a crowded space, you need to be willing to reinvent 3. Michael Ribero, @CondeNast: Brand is a blessing — and a trap 4. Danielle Goryl, @loseit: Paywalling a previously-free feature IS possible (even if it’s scary)

Is everyone finally recovered from #AppGrowthAnnual and #NYAW? 💤 Whether you didn’t have time to join, or simply can’t be bothered to decode your scribbled notes — we’ve generously recapped the top learnings into a tasty TL;DR bundle 🥪 Here are the 11 top lessons on app monetization and growth from RAGA ⬇️🧵

Enter RevenueCat: ⚡️ Real-time responses within Apple’s 0.7s limit ⚡️ Localized, AI-translated messages ⚡️ Built-in monitoring + performance insights ⚡️ Targeting by storefront, trial status, or cohort Let us do the heavy lifting, while you sit back and watch your churn rate disappear. Learn more 🔗 revenuecat.com/blog/engineer…

Catch users before they slip out of the door 🚪  Start managing Apple’s Retention Messaging API through your RevenueCat dashboard — reliable, real-time, and handsfree ✨ Apple’s Retention Messaging API lets you show personalized offers right when users tap “Cancel” in iOS settings. The catch: your backend must respond in <0.7s with the correct localized offer (which you need to handle manually) — or you miss the opportunity...

There are (almost) nu guarantees in life, but Sylvain's annual RAGA roundup is very likely going to help you make more money from your app:

Finally, share OKRs with stakeholders and build a rhythm to review, track, and score KPIs regularly. When done right, OKRs and KPIs keep teams aligned and focused on what actually drives growth — not vague goals or vanity metrics. Read the complete to subscription app OKRs and KPIs 🔗 revenuecat.com/blog/growth/o…

Remember to measure performance against benchmarks and historical data. 🚦 You can use a traffic light system, but don’t be disheartened by lots of red — prioritize changes that will have the most impact.

Map KPIs for each key result. Define the metrics to track by funnel stage👇 • Acquisition → ARPPU, payback period • Activation → trial-to-paid, aha! moment • Engagement → DAU/MAU, feature usage • Retention → renewal rate, churn split • Monetization → expansion %, refund rate

Next, define your OKRs that lead up to that North Star. 🎯 Objectives = what you’re trying to achieve 📊 Key results = measurable outcomes that show your progress

🌠 Start with your North Star Metric — the single stat that captures how you create value.  (And don’t just say ‘revenue’ or ‘downloads’. Think active subscribers or core actions.)

Are OKRs really more than a box-ticking exercise? ✅ Turns out, yes — they’re actually pretty powerful. But only when you use them right. Here’s how @DaphneTideman uses OKRs + KPIs to turn long-term vision into step-by-step action 🧵

The 2025 batch of Shipaton apps have collectively made over $241K in revenue so far. Whether you joined Shipaton or just want inspiration for your next app go take a look at apps.shipaton.com/2025